Using Pinterest to get Backlinks

Updated on | By | Under the Category SEO

Pinterest is one of the fastest growing social media websites on the planet. What’s not to love about Pinterest? After all, Pinterest really delivers on the old saying that “a picture is worth a thousand words“, when it comes to a high level of engagement. Pinterest definitely delivers. Why? Because people are very graphically and visually driven, we like pictures, we like to see the ideas we’d used in picture form, that’s the power of Pinterest.

This is especially true when people are looking for products. It’s one thing to know the features of a product, it’s another to see how the product looks and as well as the different pictures of each feature and the benefits those features bring to the table. It is no surprise that Pinterest is the home of millions upon millions of Internet users and its numbers continue to grow. Now you might be excited about using Pinterest as a source of direct traffic we had at this point, however, as much as of a powerful traffic driver and traffic source as it may seem, Pinterest is also a great source of backlinks for your SEO campaigns. Here are just some key information to keep in mind, to help you use Pinterest to get more SEO backlinks:

How Pinterest Works?

Pinterest is really an online Pinboard. You take a picture and link it to a website, that really is that simple. It works because people are visually-driven, we are graphical creatures, we respond well to pictures. The reason for this is that while we can grasp ideas, we are able to understand them better when they are reduced to picture form. Pictures evoke a wide range of emotions and as a result, it’s easier to share pictures. It’s easier to share ideas linked to pictures. In terms of backlink building, Pinterest works, because these different picture collections called Pinboards tend to focus on niches. The Pinterest users that build these Pinboards are basically curating content, they look at certain niches and they find content and photos related to that niche. This is a very powerful feature because you can piggyback on this to get quality backlinks. Here are just some of the steps you can use to do that.

Step 1: Find your Niche’s Pinboards on Pinterest

Whatever niche you are in, there is probably going to be a Pinterest pinboard focused on that niche, whether you do arts and crafts or whether you do online marketing, there is sure to be a Pinboard dedicated to that niche. Find those Pinboards. It’s very important that you pick only active Pinboards, these are Pinboards that are still adding content on a fairly regular basis. Create a list of all these Pinboards that are targeting your niche. Create a list of these active Pinboards that are targeting your niche.

Step 2: Filter Pinboards Based on Whether a Blogger Owns them

Not all Pinboards are owned by a blogger, in many cases, Pinboards are just compiled by people that are just interested in a niche. They don’t write blog posts, they don’t even have a website, they’re just regular fans of a niche. Eliminate those Pinboards from your list, you are looking for Pinboards that are owned by a blogger.

Step 3: Filter Pinboards Based on Domain Authority

Now that you have a list of blogger-operated Pinboards, the next step is to figure out the blog that these Pinboards are associated with. You need to filter using Open Site Explorer basically ranks the value of those blogs, you need to keep blogs that have a high level of domain authority otherwise you are just wasting your time, because there are a lot of low quality blogs that have their own Pinboards on Pinterest for the purposes of backlink building, those are low quality targets. You are going to be spending a lot of time and effort, sifting through these different Pinboards and finding the blog associated with them. You don’t want to waste all that time chasing low quality and low value links.

Step 4: Reach out to Quality Pinboards

Now that you have identified a niche-specific Pinboards that are associated with high quality blogs, your next step is to become credible with those Pinboards, reach out to the members of those Pinboards and share authority pins with them, these are pins from a high quality blog post that really add value to people’s lives. For example, you are in the gardening niche, you might want to compile a list of blogs that offer lots of helpful gardening tips and come with really nice pictures. Turn these into pins and share it with your Pinboard members. People that join these Pinboards are looking for “pure information”, they’re looking for high value information. Stick with these teams, don’t spam, resist the temptation to just use these PInboards to share content from your blog, that’s not going to cut it, instead share only the best information from your niche.

Step 5: Use Email Outreach

Now that you have become credible with the Pinboard members, do email outreach using the email address or contact form found on the blog associated with the Pinboard. Reach out to the blogger in charge and ask them whether you can post high quality content on their blog. Alternatively, pitch your highest quality post and ask for a link to your resource post. If a blogger is easy to talk to and appreciates the quality of your content, then your chances of getting a backlink are quite high, however, before you implement the step, you need to make sure that you have content that is worth linking to.

For example, if most of the content shared in your niche, include ten or twenty tips, you might want to produce a blog post that focuses on 200 or 500 tips, in other words, hit the ball out of the park before you do outreach, make sure that your content is really the best that you can offer because people flock to quality content. They are either impressed by how deep you go or how wide you go, offering 500 tips when in a single blog post, when the industry standard is a top ten list, will definitely get you noticed. Offering to produce, offering a really in-depth how-to guide when everybody is very superficial, can definitely get you noticed. Regardless of what you do, you need to come up with a really compelling content that people would have a tough time saying no to.

It’s really important that you pay attention to return on effort when you are doing the steps above. First and foremost, you have to have high quality content that truly beats your competition, you need to blow them out of the water otherwise you will just be pitching the same stuff that can be found readily on Pinterest, Twitter and Facebook. Simply put, there’s really no reason for the bloggers you are reaching out to, to link to you instead of the stuff that they are already linking to. Your material has to be head and shoulders better than what is out there, also you need to make sure that you target your efforts, make sure you only select bloggers that are worth reaching out to. Their websites have to have high page rank and have high domain authority and be very niche specific.

About the Author: Lewis Crutch

As the administrator of Marketing Bees, Lewis Crutch manages all of the free advice and tips available here on the Marketing Bees blog as well as spending time putting together in-depth marketing related courses covering a wide range of topics including email, content and social media marketing.

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