Use Topsy to Find Social Media Promoters

Updated on | By | Under the Category Social Media Marketing

Topsy is a social media gold mine. It really is. It lists hot trending materials on Twitter. It is a certified partner of Twitter and acts as a central database of past tweets made on Twitter. It accesses a search engine for tweet topics. The downside to using Twitter search is the short life of search items, especially if you are searching for a very popular term, chances are you would only get a fraction of the total materials sent regarding that topic.

Topsy archives tweets and indexes this huge collection of tweets. How huge? We’re talking about hundreds of billions of tweets. Topsy is no joke when it comes to hanging on to those tweets. Topsy is also a powerful weapon in your efforts in establishing a solid online brand. Keep reading below so you can learn how to use the Topsy to find social media promoters.

Why Social Media Promotion?

The main reason why you need to use the Topsy to find social media promoters is that Twitter is the home of many online personalities that make it their job to share information. There are many people on Twitter that basically just retweet or do an original tweet based on somebody’s online publication. Why would they want to do this? Well, they more they do it, the more credible they get in the eyes of people that follow them. There are many specialist Twitter members that only tweet a certain type of information.

The more finely tuned and specialized their tweets, the more credible they become in the eyes of people on their follower list. These people are not dumb. They’re not wasting their time. The more quality information they tweet, the more their followers will like them. The more their followers like them, the higher the likelihood that these followers would trust them. Once they establish trust these influential leaders can then send self-serving tweets to their followers. Do you see where all this is leading. This all leads to sales. This all leads to money.

Still, there’s a large number of people on Twitter that don’t really look at it as a commercial platform. They just like sharing information. These types of accounts have value, too, but you should focus mostly on people that are very specialized. Why? These people build a lot of influence. Since they’ve become the “go-to-accounts” for certain types of information, they are very credible in certain niches. You need to figure out who these people are so you can get them to look at your content and possibly promote your content to their followers. You can then reach a wider range of your target audience.

Another key reason why you should target social media promoters is the fact that other social media promoters simply retweet or republish stuff that they share. You have to remember, people are lazy. People don’t have all the time in the world to look for a really hot and powerful stuff, so if they see a tweet from somebody they respect, it’s very likely that they would take that information and retweet it in one form or another to their own followers. There’s an avalanche or snowball effect here. This is why it’s very important to target social media promoters. The good news is you don’t have to do this from scratch. The good news is you don’t have to take shots in the dark. You can use Topsy to do it for you.

Before you Begin

Before you begin using Topsy to find promoters that are actively tweeting materials that are similar to your stuff, it is very important to start the process with a seed content that is produced by your competition or companies that produce similar content as yours but aren’t direct competitors. The main reason you are using a seed content is that you are reverse-engineering the social profile of your competitors. You’re not starting from scratch. You’re not reinventing the wheel. This is precisely what you would be doing if you are just going to look for influencers in general and try to make rough guesses whether they will like your content or not.

A better strategy is to look at the content that your competitors have and then basing your social media promoter outreach on that actual content. Why? You’re actually basing your strategy on reality. You’re basing your strategy on something that’s actually already happening. The next stage of the analysis is to make sure that your content is better than the base URLs or the base article seeds that you would be using. Let’s face it, if you are going to approach a social media promoter and tell them to tweet stuff that is worse, then the stuff that they are tweeting they would probably tell you to beat it. Why? They don’t want to lose face and credibility with their followers. The whole point of this exercise is to produce content that is better than your competition and have people that are already promoting your competition’s content at social networks to promote yours instead.

Reverse-Engineer your Base URL’s Twitter Fans

The people who are promoting your competitor’s base URLs are technically fans. These are influential people that were impressed by your competitor’s content enough that they would tweet that material to their followers. Use the Topsy to figure out who these people are. All you need to do is go to Topsy.com and click on the tab links and enter the competitor’s base URL or your competitor’s seed URL. You will then see the people that promoted that link. At this stage of the game, don’t get too excited.

You still have to filter these people. You can’t just contact all of them and ask them to promote your content. It doesn’t work that way. A lot of these are bots. They’re fake. A lot of them are driven by software. Software? Yes, software. The reason why there are many people using software to rebroadcast tweets is that they think it gives them some sort of search engine benefit or at the very least gives them an increased level of social authority. Regardless, you would have to live with the reality that there are retweet robots that litter Twitter. You have to remember that a large chunk of Twitter users is completely automated. They are not real. They are fake. This is why you have to be very careful when trying to find social promoters on Twitter. You don’t want to be barking at the wrong tree.

Filter your Results Based on Social Influence

Social influence is a measure of how influential a particular Twitter user is. Not all Twitter users are influential. Not all Twitter users are worth reaching out to broadcast or rebroadcast your tweet. As mentioned above, a lot of Twitter users are completely fake. They have no social influence. There are many ways to do this. You can do it manually, which is a pain in the butt. You can look at the amount of times that they got retweeted, you can look at the number of their followers, you could also look at the times their tweets got favorited. That will take too much time.

Thankfully, there is a shortcut. All you need to do is go to followerwonk.com, enter the name of the people that you would like to filter and you can see how influential they are. Obviously you need to focus on influential people first. Why? Return on effort. All your online promotion efforts must always come back to return on effort which is a subset of return on investment. You don’t want to spend all the time and effort and emotional energy doing something and have very little to show for it. By always focusing on your return on efforts, you maximize the results that you get. Ideally, you would spend little effort and get a lot in return.

Contact the Most Influential Sharers of Content Similar to Yours

Now that you are sure that you have a short list of influential people that have a shared content that is similar to yours in the past, the next step is contacting them. Most of the time this is fairly straight forward. Most of the time have their blog URL or website URL on their Twitter profile page, however, in certain situations, people don’t have that information. They leave that out. In that case, what you need to do is you need to send them an ‘@’ message on Twitter asking to get in touch with them. Alternatively, you can dispense with getting their email from their websites or through ‘@’ messages and just send them a tweet asking them to retweet the URL of your content. If these people like your content, they will retweet. Keep in mind, this is a numbers game.

Don’t expect 100% productivity. Not all the people that you will reach out to are even available when you tweet to them. This is why it’s a good idea to email them. It’s preferred that you email them because it’s more likely that they will get your message. On Twitter, remember, many people don’t check their notifications tab. As a result, they don’t even see your tweet. Still, you need to get a hold of them one way or another and ask them to tweet your content. For every 10 that you reach out to, maybe a maximum of 3 would actually follow through and retweet your stuff. Keep this in mind. It’s probably a good idea to compile a list of maybe several hundred people or dozens of people so you can get a health distribution base for your content. How do you maximize your success? Very simple: Produce content that blows your competition out of the water.

Take a look at your base URLs or seed URLs and just really produce content that destroys the competition. Produce content that just by scanning through your materials it’s so easy to see that you’ve produced a much superior product. That is the real test of your content. Of course, you don’t expect this to happen overnight. Don’t expect to be a master writer of a really compelling Twitter content overnight. It takes a lot of trial and error, it takes a lot of experimentation. The secret is to just hang on and keep experimenting. Keep trying and keep reaching out and eventually you will hit your stride and consistently produce a high quality content that people would want to share.

Always Keep ROI in Mind

This point is very important that I am repeating it again. It is too easy to get caught up in the process of using Topsy and other social media tools to find people who might eagerly share your content. It’s so easy to get caught up in the process. It’s so easy to waste all that time. By focusing on ROI and focusing on highly influential people with a lot of reach and a lot of influence, you can reach a point where you work less but achieve more.

Make no mistake about it, social media is a very powerful platform for your content. Learn how to reach out to the right people on Twitter and other social networks so your content can reach a wider audience. The whole concept of viral content is actually a myth. The main reason that this is a myth is the fact that any piece of content that got viral only got viral because it got spread and shared by influential people. You can make viral content work for you by targeting really influential people in your niche. Follow the tips above to get going on this project.

About the Author: Lewis Crutch

As the administrator of Marketing Bees, Lewis Crutch manages all of the free advice and tips available here on the Marketing Bees blog as well as spending time putting together in-depth marketing related courses covering a wide range of topics including email, content and social media marketing.

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