Search engine optimization (SEO) is extremely necessary for companies that wish to be visible and within the reach of customers. It positions a website strategically, and potential users find it easily. It can help your site become more visible and profitable. SEO has dos and don’ts and it is important to understand the basic things, before venturing into SEO. This will help you to get the best out of SEO and avoid pitfalls that many people make during SEO. A site should be easy to navigate, have the content that a user is looking for, and offer quality services and content.
Understand What the Search Engines Look for
Search engines look for user experience, performance, content and authority. Always ensure that your content and website contains the products that interests users. The content should be easy to read, organized around the topic and unique. Be on point with your descriptions and consider people’s time while going through your site and the content. Do not fabricate contents at all cost.
Increase the number of inbound and back links. This will increase the likelihood of your site being suggested by search engines. Ensure uniqueness while building your links and always focus on the customer’s well being. In other words, give out exactly what is needed; be able to fulfill people’s wants by creating links to the most searched for items on the internet.
Make your site easier to navigate, as this will help users to find the content that they are searching for in a quick way. Navigation is pivotal for search engines as well as visitors. Ensure that the buttons are correctly positioned for quick access of various functions. The buttons should also be correctly authenticated for various functions. This means that if for instance a buttons is written Home, it should lead users to the home page and not to some funny corners as we have seen in many sites. You have to understand that such a site is annoying for any user and chances are that no one will ever get back there if they encounter such problems.
Always ensure that the content of your site has Meta keywords, heading tags and description. The Meta tags and description should be inviting enough to interest the users. Meta titles should have uniqueness and be relevant to a specific page only. It is not advisable to duplicate Meta titles in every page, as this does not add any value to the site. Make the Meta titles colorful as much as you can and ensure uniqueness all through.
Domain Names Consistency
Use consistent domains and ensure that your URLs have key words. Ensure also that your domains are unique and does not look like any other elsewhere. This means that the name is not a clone of others and increases the trust of potential customers.
Avoid Purchasing Links and Overusing Keywords
Use key words sparingly and do not use very many key words, as search engines will only accept certain data storage amount. Avoid buying links, as this does not help in SEO. Instead capitalize on making your site better than others by following the requirements of setting up a site, but doing it differently than any other else.
Notify Google on Any Mobile Sites
The prime purpose of notifying Google about mobile sites is to ensure correct indexing.
This is done by creating a mobile sitemap and submitting it to Google. Google then ensures that your site is correctly positioned and after verifying a few things approves your request. This will ensure that your site is always visible and accessible from any place that you would wish it to be at any given time.
Ensure Maximum Security to your Site
Many sites have the security issue problem, whereby spammers and such people are flooding private sites with misleading and useless contents. Maximum security has to be observed, since these people would make your site to be ignored and avoided seriously by potential customers. Partnering with the right key players in this endeavor and placing value on your content are the only things that would ensure that you are protected at all times.
Do Not Overburden the Site
In simple terms what this means is that do not incorporate too many things into one site such that it appears clogged and confusing. It is better if you have a lot of ideas on various topics or things to create links to another site. However, since that would be a little challenging to manage more than one site (although people do, and have a site for almost everything they have in mind), you can always ensure proper arrangements and make use of your buttons and Meta data.
Manage Adverts on your Site
Nowadays almost every site has an advertisement button. While this is a good idea to grow the economy and boost the traffic to our sites, it is also very important that proper filtering of adverts be made for security reasons. Some people place adverts that are misleading, dirty adverts, and false ones too. When security starts with the site, then it is easy to spread to the users and the clients. Always enable that spamming is prevented as much as you can.
The Customer is the Boss and Always Right
Do not forget to include options to get people back from where they started just incase they did not find what they were looking for. In some sites you have to cancel everything, instead of exiting as freely as you got in. Take care of people’s feelings and they will take care of your business.
Even though the question of internet privacy is becoming harder with every site created, make sure you prioritize on the customer’s privacy regarding their personal information and data, if your site requires that they produce them. Also clarify where your site is not able to handle, and remind your clients of the dangers of following such a link.