If you’ve been reading my blog for quite some time, you already know full well that I am very big on branding. Top executives at Google are on the record as saying that the future of online marketing is clever, memorable branding.
It’s almost incomprehensible how many people simply put up a website and pay no attention to their branding. You have to understand that the game is evolving. If you want to make money online, you better create a brand sooner rather than later. In many cases, if you haven’t established a solid track record building a brand, you are starting out at a serious competitive disadvantage. Brands are it. You have to have a solid brand.
The good news is that the reported Adsense favicon experiment being run by Google is a solid branding opportunity. According to SEO and online marketing forum WebmasterWorld, there are reports of Adsense ads showing up in the Adsense network that show the favicon of the site being advertised. This is a solid branding opportunity if you are advertising your website through PPC campaigns. Seriously. Keep reading below to find out why.
Everything you do Online is a Form of Branding
Every piece of content you throw out at the web and every social media update that you publish is a form of content. Everything you do online from your website’s layout to the text on your website, and to how you handle your online customers, either pushes your brand forward or drags it backward.
There is no neutral when it comes to branding. You have to remember this. This is why everything you do online must have branding in mind. It might not be first priority, but it definitely must be the second or third priority. You have to focus on branding someway, somehow. If not, you are basically laying out empty duds out there.
Everything you put out there on the internet should point back to your brand and build up your brand. This applies to everything, from interaction with people to graphics, ads, content, and engagement. Everything and anything to do with your online business must have branding in mind. This is why the Adsense favicon for advertisers make a lot of sense in terms of branding. Every little bit helps.
Branding is the Key to Online Success
Why is building a solid brand crucial? Very simple. People are not going to buy from you if they don’t trust you. When youíve built a solid brand, you are credible. When you’ve built a solid brand, there is enough trust in your brand. Solid brands are built on trust and credibility. If you want to last a long time in this game, you need to brand your online business quickly. You need to build solid trust for your brand.
How do you do this? Very simple. Content, client interaction, social media engagement; there’s a long list of things that you can do to build a solid brand. All these really boils down to brand value repetition.
You have to constantly repeat the value that your end users will get by interacting with your brand. Another way to do this, of course, is to show images that are related to your brand. The more people see these images, the more they equate the brand values with that image.
The reported Adsense favicon experiment happening at Google is a great branding opportunity, because people are constantly reminded of your brand, thanks to your favicon.
The Key is to Stand Out from your Competitors
You have many competitors out there. I donít care about how small your niche is; you have competitors. There are people willing, able, and ready to eat your lunch. That’s the bottom line. It’s a dog eat dog world out there, and you’d better be prepared. Itís a bad idea to go to a gunfight unarmed, or armed with a knife. A knife is just not going to cut it.
The name of the game in marketing online businesses is branding. Every little bit helps, as I’ve mentioned above, and having and Adsense favicon can help you stand out from your competitors.
This is why it’s very important to make sure that your favicon is representative of your brand. A lot of bloggers simply let the Genesis theme run unmodified on their WordPress installation. This is a bad idea. Regardless of what theme framework you are using, you have to modify the default favicon there. Otherwise, you’re letting slip through your fingers a great branding coup.
It’s all about using visual cues to educate your visitors, and get them to come back. Evert little bit helps, and your Adsense favicon is a great tool to help you establish a solid online brand.
How Does a Brand Work?
Think of your brand as a battery. Obviously, you’re marketing your website. You are hitting the digital pavement, trying to drive up traffic to your website. When you use a branding strategy instead, you are basically building value into your brand; you are building loyalty around your brand.
Eventually, you would reach a point that even if you stop actively marketing your website, people would still keep going back to your website, or referring other people to your website. Why? Your brand.
Your brand is like a battery that keeps going and provides power for your online business, even if you have stopped charging it with an active marketing campaign. Thatís why itís really important to build a solid online brand so you can build up your business for the long haul.