Identify and Market to the 5 Types of Freelance Service Clients

Posted | By | Under the Category Getting Started, Outsourcing

Just like with any kind of market, you have to have a clear idea regarding the identity and preferences of your target audience so you can position your product correctly. If you position the right product to the wrong audience, you might not make any money. Similarly, if you position the wrong product to the right audience, you would not get any results either. You have to position the right product to the right audience at the right time.

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Are you Following Rand Fishkin? You Should be!

Posted | By | Under the Category SEO

Rand Fishkin is the head honcho of one of the most respected SEO software companies on the planet. I am, of course, talking about Moz. Moz is an amazing suite of online software that gives you the information you need to make progress with SEO in this day and age.

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How to Publish StumbleUpon Content that’s Worthwhile

Posted | By | Under the Category Content Marketing, Social Media Marketing

Anybody can write a piece of content nowadays. In fact, you only need to go to Fiverr, spend a few bucks with a writer from India, and you have yourself a half decent piece of content that took no effort. The problem is not the amount of money you spend on the content, it is not even the amount of time you spend on the content, it is the concept behind the content that truly matters. If you have the concept/idea part wrong, you are basically setting yourself up for content marketing failure.

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Google Explains Why Penguin Cleanups Take so Long

Posted | By | Under the Category In the News, SEO

One of the biggest hassles with the Google Penguin update is the fact that if you got dinged by that update, it’s very hard to get out of that penalty hole. I’ve worked with and spoken to SEO clients that got penalized by Penguin right after Penguin came out and they can’t seem to get out of that penalty box. Even after they have gone through all sorts of efforts and all sorts of trouble to disavow their backlinks, they still cannot get out of the Penguin penalty box.

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Top Five Reasons Why You Need To Follow Brian Dean

Posted | By | Under the Category SEO

In the world of online marketing, gurus come and go. Seriously. A lot of the gurus and internet marketing geniuses out there are really just online media creations. In many cases, it only takes a few talking heads or a few influential people throwing the same names around for people to get the impression that these names are really worth following. Let us face it. There are just too many supposed online marketing gurus that are really just playing the very common game of ‘fake it until you make it’. This is an unfortunate truth, but somebody has to say it.

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Online Marketing: Hire An Agency Or DIY?

Posted | By | Under the Category Outsourcing

Marketing, as we know, is neither a recent nor an easy feat. Businesses hire entire teams dedicated to marketing their services; this can include brand ambassadors, executives, PR specialists and ad agencies.

Online marketing, however, has recently risen in popularity with the rise of the internet, social media and the opportunity for paid ads on digital space almost anywhere on the web. It’s a field of expertise in its own right.

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The Top Five Signs your Blog Post Sucks

Posted | By | Under the Category Content Marketing

I have some very depressing news to tell you. It pains me to share the fact that every single day, there are over two million pieces of online content produced and shared everyday. That’s every single day. Can you imagine that? Can you see the odds of you making a dent in your niche with that flood of information? This is not the same recycled content we’re taking about. This is not just one article being shared two million times. This is not just one article being repackaged two million times. These are two million separate pieces of content produced and shared every single day. This is English language content that is completing for your global share of the pie.

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