How to use your Competition’s Tweets Against them

Posted | By | Under the Category Content Marketing, Social Media Marketing

Did you know that you can use your competition’s Twitter tweets against them? Did you know that you can turn their tweets into money? Of course this is an indirect process, you have to do many other different things in the process. Still, by taking advantage of how human nature works, you can gain a competitive advantage against your competition. The hard reality is that as Google evolves and as the internet in general matures, the name of the game is all about authority.

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Reverse Engineer your Competition’s Backlink Profile

Posted | By | Under the Category SEO

If you have been checking your Google rankings and you can’t seem to make any progress with your competition, maybe it’s time to start getting sneaky. Maybe it’s time to supplement your other link building initiatives with a clever and sneaky backlink campaign. Unlike your other backlink initiatives where you basically try to get new backlinks from new sources, reverse engineer your competition doesn’t involve a lot of guess work.

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How to Use Broken Links to Build Backlinks

Posted | By | Under the Category SEO

Did you know that you can reverse engineer your competition so you can beat them? That’s right. By being a lit sneaky and by being much more clever than they are, you can beat them in the SEO game. SEO is a dog-eat-dog world, make no mistake about it. If you think your competition is not using tricks or pulling out all the stops to beat you in the rankings then you have another thing coming.

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How to Build Social Authority on Twitter Without Bots

Posted | By | Under the Category Social Media Marketing

Let’s face it, a significant share of Twitter’s total number of users are simply not real. This fact has a direct impact on Twitter as a stock buy. It also has a direct impact on people trying to use Twitter to build credibility with their target audience. Even though Twitter has its share of fake account problems, the truth remains that Twitter is a powerful platform for building influence with your target audience.

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Linkbuilding is a Dirty word – Don’t use it

Posted | By | Under the Category SEO

Now that Google has cracked down hard with Penguin, paid link networks, and guest posts, Google’s message is loud and clear, any ‘manipulation’ of backlinks and how sites link to each other will be penalized. This all sounds good on the surface but it truly is problematic. Why? It seems impossible for Google to truly avoid link gaming and link manipulation because it is dependent, if not addicted, to links as ‘trust signals.’

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Will Guest Blog Posts Survive Google’s Recent Onslaught?

Posted | By | Under the Category SEO

After putting the SEO community on notice about Google’s changing attitude regarding guest posts, Matt Cutts and the web spam team made a couple of dramatic and very public examples of two respected SEOs: @annsmarty and @docsheldon. Here are the quick summaries of their situations followed by what you can learn from this recent onslaught on guest blog posts.

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How to Reverse Engineer your Competition’s YouTube Videos

Posted | By | Under the Category Traffic Generation, Video Marketing

Make no mistake about it, video is a very powerful marketing tool. If a picture is worth a thousand words, how many words do you think a video is worth? We’re talking millions of words. We’re talking persuasive words too. Video is a great way of truly influencing your audience. You can manipulate what they see. You can manipulate what they hear. You can control the emotional range that they would form to your content.

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How Do You Increase Site Authority with Google?

Posted | By | Under the Category SEO

Google has been talking a lot about authority. You don’t need to watch a ton of Matt Cutts’ videos regarding quality content to know that Google pays a lot of attention to end-user value. Google, in its many public announcements and its many web master guides, keep hammering home the same point: quality, quality, quality. Okay, we get it. Google cares about quality. Google cares about the end-user. Fine. The problem is this it can all be subjective. What is quality to you might be an absolute load of crap to me.

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How to Use Twitter Like a Pro

Posted | By | Under the Category Social Media Marketing

You don’t have to be a big fan of web master or Internet marketing forums to get the idea that Twitter is a marketing gold mine. It truly is. Twitter is a marketing tool that can take your business to higher levels. Twitter is a very powerful marketing resource because it automates word of mouth.

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