Make the 80–20 Rule Your Content Marketing Mantra

Updated on | By | Under the Category Content Marketing

If you are looking at content marketing for your SEO branding efforts or general audience outreach, you know you have your work cut out. The hard reality is that content marketing is no walk in the park. It is not easy by any stretch of the imagination. There are almost 2 million pieces of content published on social media platforms every single day. That’s the volume of competition you have to work with and that is just the stuff that is being promoted on social media platforms.

On top of that 2 million, there’s millions of pages that are not being promoted, but are still being generated. The internet is literally awash with content. Your job is how to make your content stand out enough so you can get competitive advantage. You need to figure out a way for your content to get noticed enough so that it can do its job which is to drive traffic, generate backlinks or otherwise push your online brand forward. The great news is that you are probably already doing things that can help you get to where you need to go. You only need to use the 80–20 rule to identify your winning practices and make the most out of them.

What is the 80-20 Rule?

The 80-20 rule also known as the pareto principle is very simple actually. All its saying is that if you are doing 100 things, 20 of those things produce 80% of your result. Put it the other way, 80% of the things that you are doing only produce 20% of your results. Common sense tells us that we should identify what these 20% of activities that produce 80% of our results are. The next step is to maximize these activities so we can get more results.

After all, the world rewards results. The world doesn’t care what your intentions are or what your motivations are, it only looks at your results. This is crucial when it comes to content marketing. You are probably doing a whole laundry list of activities. But if you really measure them by their results, only 20% of those activities produce the bulk of your results.

Identify Your Most Profitable Daily Actions

In your daily content marketing activities, it’s too easy to get lost in the details. It’s too easy to get caught up into the actual things that you are doing and get buried in to-do lists. If you want to apply the 80-20 rule to your content marketing efforts, it’s better to look at your results first. Look at the content that you have generated in the past. Look at the stuff that you have published. Which content produces the most results? How did you produce that type of content? What process did you follow? Start with the results first, then work backwards. Figure out the process that you used to get results that you want to replicate. Break down these processes into the daily activities that you use. Pay attention to how frequently you go about doing these daily activities.

Identify Your Most Profitable Weekly Projects

Now that you’ve broken down your most profitable daily actions, the next step is to breakdown your most profitable weekly projects. There are certain things that you do on daily basis and there are other things that you do on a once a week or twice a week basis. To really unleash the power of the pareto principles so it can take your business to a much higher level, you need to pay attention to both daily actions and weekly actions. Use the same processes outlined above for daily actions to identify your most profitable weekly projects.

Devote More Effort To Profitable Activities

Now that you’ve identified your most profitable activities, your next step is to identify the actions that are involved with these activities. Figure out which actions these are and devote more of your time and effort to them. The principle is that by expanding the 20% that produces 80% of your results, you can get way more results. Try to devote as close to 100% of all your effort to these profitable activities.

Focus On Efficiency: Return on Effort

It’s too easy to get caught up in the excitement of having identified winning activities. It’s too easy to get caught up in the prospect of simply pouring all your efforts to these winning activities so can expand your results. While it’s okay to start doing things this way, you eventually have to look at how to do these things more efficiently. You don’t want to wear yourself out. More importantly, you want to give yourself enough time in every single day or every week so you can do more things that will produce more effort down the road. Moreover, you don’t want to tap out all your energy so that you cannot take advantage of any new opportunities that might open up in the future. The best way to do this of course is to focus on efficiency. What redundancies are there and how can you eliminate them? What processes can you do that produce more results with less effort? That is the name of the game to produce a lot more results with the same amount of effort or lesser effort. That is the secret of unleashing the pareto principle.

What do You do with the 80% of Your Tasks that are Under-performing?

After you have wrapped your mind completely around efficiently boosting your overall results, your attention should then turn to what to do with the 80% of activities that produce only 20% of your results. You really have three choices in regards to this pool of tasks. You can either delegate them, outsource them or stop doing them outright. How do you pick which course of action to take? Well, you first have to rank them based on the results you get from them.

Once you identify task that produce very little results, these are very easy to deal with. You just stop doing these. You just drop them and forget about them. Now, for the other task that produce more results, you can choose to delegate them if you have employees or you can outsource them to specialists. You should pay special attention to outsourcing. Why? When you outsource, you outsource to people who are competent in that particular kind of activity. Since they’re so competent, they can usually do these activities on a very cost-efficient manner. By outsourcing, you save money, you save time and most importantly, you assigned the tasks to specialists that can produce more results from those tasks.

You can skyrocket your content marketing efforts by using the 80-20 rule. Make it your mantra. Focus on the things that work, focus on efficiency and get more bang out of every dollar you spent on your operations. Most importantly, get the maximum amount of return for the least amount of effort. For everything else, you can delegate, outsource or just stop doing them.

About the Author: Lewis Crutch

As the administrator of Marketing Bees, Lewis Crutch manages all of the free advice and tips available here on the Marketing Bees blog as well as spending time putting together in-depth marketing related courses covering a wide range of topics including email, content and social media marketing.

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