How to Write a Decent Blog Post in Twenty Minutes or Less

Updated on | By | Under the Category Content Marketing

If you are a blogger, you probably already know that to be successful at blogging, you have to blog about subjects that you are passionate about but at the same time have commercial value and have a wide enough audience. Also it helps if you are blogging about a niche that has a fairly limited set of competitors. With that said, blogging can still be a chore. It’s too easy to get caught up in the blogging process and take forever to write a blog post.

As you probably already know, if you own an online business like blogging, online publishing or even Ecommerce blogging, your main focus should be on Return on Effort. The name of the game is to get as much value or return for as little effort and investment as possible. This is the secret to ROI. If you want to make money online, you have to focus on getting as much value out of as little investment of your time, effort and money as possible. One of the best ways to do this is to write quality blog posts in as little time as possible. You might think to yourself ‘well, how is this possible? I can’t write a decent blog post in a very short period of time’. Don’t sell yourself short. By following the steps below, you can write a very decent blog post in twenty minutes or less. Here are the steps.

Preparation is Key

If you want to be an effective blogger and you want to write blog posts quickly and effectively, you need to be prepared. This means that you have to do your research ahead of time. If you’re not going to research, if you’re just going to write generic fluff or you are just writing keyword articles, you may be okay if you are writing lots of blogs or you’re using software to drive traffic.

However, if you really want to get as much value out of every blog post you create, you have to really put in the time to properly research your materials. You have to do your research ahead of time. Read lots of blogs that are in the same niche as you. Go to Google news and read the latest news items related to your blog’s niche. Finally, setup Google alerts so that any new item related to your niche is emailed to you. Next, you need to zero-in on your target audience. This is the key to preparing a decent blog post. You really need to get into their mind zone. You really need to identify what their needs are. The good news is that you only need to focus on one key topic per blog post. You don’t have to over-think your blog post. You don’t have to think that you have to offer like a buffet of ideas for your blog post to be a quality blog post. No. Blog posts are episodic. This means that they can focus on only one key topic and this makes your job much easier. Restrict yourself to one topic per blog post.

Outline, Outline, Outline

The next step is actually fairly straightforward. Once you’re already clear as to what your target audience wants and you are clear as to the key topic that you’re going to write about, you just start with that central topic. You meditate on it for a few seconds and then with all your creativity, all your intelligence and all your experience, blow it up into as many small pieces as possible. How do you do this? Very simple. You use the simple journalist technique of asking the following questions. Who, what, where, when, why, how. That’s it. You can come up with as different subtopics, sub-discussions, sub-elements based on these parameters. Take your central topic and blow it up in your outline.

Prioritize Sub-Outline Elements Quickly

Once that you have blown up this central topic into these many different subtopics and sub-outlines, your next step is to eliminate an important sub-elements. You can end this fairly quickly. People make snap decisions all the time. People can sort things very quickly. Just focus on what’s important and delete the ones that are less important. This makes your job much easier because you’re going to have to write about all these sub-outlines and sub-elements. If you keep them all in, your blog post is going to be very long and will eat up a lot of time. This is precisely what you’re trying to avoid. By editing these subtopics quickly, you can zero-in on the meat of your blog post.

Flesh Out Sub-Outline Elements

Now that you have sub-outline elements remaining, your next step is to flesh them up. This is easier than you think. Just describe what they are or you can define them. Also give examples regarding this sub-outline elements. In a way, the blog post writes itself if you have the right skeleton. You can easily figure out which muscle to add on because this skeleton is so well-define.

Write Out your Complete Blog Post Like Writing to a Friend

One of the biggest problems bloggers face is that they experience writer’s block at certain stages of the writing process. This really is too sad. Why? The workaround is quite simple. Instead of thinking that you are going to be writing to members of your target audience and feeling intimidated, flip the script and pretend you’re writing to a friend. When you’re writing a quick note to a friend, you’d be amazed at how quickly you can write. If you pretend you’re writing to your girlfriend or boyfriend, it’s very easy to write things out. It’s very easy to write a lot of text in a short period of time.

Why? There’s no psychological pressure. Contrast this to thinking that you’re writing to your target audience members. When you do this, there’s a psychological pressure to go really deep. Why? You’re trying to prove yourself. You’re trying to establish your credentials. By keeping your tone friendly and conversational, you write the blog post very quickly while still providing solid information.

Introduction and Conclusion Paragraphs Go Last

Many bloggers take forever to write their blog post because they get caught up in either the introduction or they get stuck on the conclusion. The best way to deal with this is to just leave those elements last. By doing so, you’re actually helping yourself. Why? Once you’ve written the meat of your blog post, it’s easier to figure out what goes into the introduction. Once you’ve written the introduction, the conclusion basically rewrites itself. Make no mistake about it, by following the steps above, it makes it easier for you to open and close your blog post. As a result, you can knockout quality and informative blog post in no time flat.

About the Author: Lewis Crutch

As the administrator of Marketing Bees, Lewis Crutch manages all of the free advice and tips available here on the Marketing Bees blog as well as spending time putting together in-depth marketing related courses covering a wide range of topics including email, content and social media marketing.

3 Responses to “How to Write a Decent Blog Post in Twenty Minutes or Less”

  1. Louisa Chandler

    This is a great framework. I always write better when I have a plan…just like the essay writing at school! I will definitely try the tip where you suggest writing the introduction and the conclusion last – I have a tendency to ramble on without getting to the point so I think it will be much better to put the introduction in after writing the body of the post.

  2. Alex London

    I struggle sometimes to produce consistent posts. I’m going to give your method a try out over the next month and see if I can’t get a solid structure through my posts. I like your tip about pretending to write to a friend, I think I get caught up by trying to appeal to everyone.

  3. Diane Bourque

    I sometimes get stuck writing posts; I am happy you have written a guide like this.
    Thanks alot!


Leave a Reply to Diane Bourque