Make no mistake about it. If you want to make money online, you really have to to be on your toes regarding the content that you produce. According to some estimates, there are approximately two million pieces of online content generated every single day. That is how competitive online publishing has become. It is too easy to get lost in the noise. It is too easy to fall between the cracks. Your target audience is always on the hunt for high value content. They are always on the hunt for content that they can respond to and that they can be engaged by.
Unfortunately, too many online publishers, such as yourself, produce bland, dull and lifeless content that really does not move their online brands forward. If you want to gain a competitive advantage in this extremely competitive content publishing landscape, you have to focus on responsive content. Here are the steps on how to do that. Follow the steps below to help you produce responsive content.
What is Responsive Content?
Responsive content is a content that people look for that produces emotional engagement. People are not just looking for answers. They can get that anywhere. They just enter key words into a search engine and they can come up with all sorts of websites. What they are looking for, is a content that not only engages them on an intellectual level but also engages them on an emotional level. When you emotionally engage your target audience, you can effectively manipulate your target audience to do something that is mutually beneficial. Obviously, you are in the online publishing game to make money online.
Obviously, your target audience is doing searches online because they are looking for information. These needs are not mutually exclusive. In fact, these needs can help fuel each other so that they are mutually enforcing and mutually beneficial. This is the core philosophy behind responsive content. Responsive content is all about delivering value that has many layers. It is not just about supplying information. This is also about making the end user feel that there is actually value added to their lives when they are consuming your content. Accordingly, responsive content does not just focus on key words but actually on themes. Themes are clusters of different questions and different settings and different situations and circumstances that surround a psychological environment regarding a particular topic or issue.
Find General Themes and Drill Down
If you want responsive content to work for you, and you want to produce responsive content that is really engaging, you have your work cut out for you. It is not a cut and dry affair. You have to work with a large theme and then cut that theme down to size to shape it into responsive content. Your first step is to find general themes and then drill down.
For example, if your target audience is interested in Michael Jordan basketball sneakers, you can start with general questions regarding Air Jordans. When you explore the questions on Yahoo answers involving Air Jordans produced by Nike, you can see sub questions that come up time and time again. These sub questions lead to certain psychological needs of your target audience members. Your competition is probably not targeting these specific needs. They are just too busy targeting key words and trying to get traffic from those key words. This gives you a massive competitive advantage because there is this huge body of specific questions that are simply being ignored.
Collect as Many Answers as you can to Sub Questions
The key here, with Yahoo Answers, is to not just focus on “best answers”. The key is to collect as many different answers as you can that are related to that particular sub question. As long as they are directly relevant and as long as they are targeted, collect them.
Cross Reference with Forum Questions and Other Question Sites
This is where the rubber meets the road. This is where you save a lot of time and effort because, remember, you do not want to waste your time, you do not want to go on a wild goose chase. You can easily spend a lot of time and effort writing content for questions that people hardly ask. You have to focus on sub questions that actually gets asked a lot but do not get answered enough. That is how you get a competitive advantage. The best way to do this is to cross reference your list of questions and answers with niche specific forum questions. You can go to question specific sites, find if there are enough questions asked about this body of information. Also, look for sub questions that are related and can be answered by the information that you have collected from Yahoo Answers.
Cluster Questions are Uncommon Themes
Now that you have filtered out questions and answers that are irrelevant, your next step is to reassemble these questions and answers so that they focus on common themes. This is where the concept of responsive content really shines through. When people consume content, it is because they are not just intellectually curious. There are also emotional hot buttons there. There are also underlying needs and issues there that are looking to be resolved. This, of course, is not always conscious. A lot of this is sub-conscious. Regardless, you have to craft your content in such a way that it pursues common themes that hit those emotional triggers. You do this by restating the questions and answering them. Come up with the most thorough answer as possible. If you follow the steps above, you should have enough answers to fully flesh together a really authoritative answer.
Compiling an Authoritative Answer
You should not just patch answers together. You have to include the answer, but you also have to spend some time and space n explaining why the answer makes sense. This is the core of responsive content. It is not just a question of what or how but also why. People are creatures of meaning. We are always asking why. When you phrase your answers this way, you become more authoritative because you give the reason why. You blow away all specific individual answer sources when you do this. You can include extra touches like graphics, videos and diagrams to truly increase the value of your collected content. The key here is to go deeper and further, and engage the end user more thoroughly than your competition.
Let us face it, online content publishing is extremely competitive. There are more and more players entering the market every single day. Thanks to social media and the huge barrage of links being shared on sites like Facebook and Twitter, your end user and your target audience is probably suffering from data overload. By focusing on responsive content, you give yourself a competitive advantage. You put yourself in a position in engaging your end user in a truly profound and human level. When you are able to do this, you increase the likelihood of your target audience liking your content. When they like your content, you increase the chances of them trusting your content. Once you are able to build a high level of trust between your website and your target audience, you can increase your chances of converting that target audience into buyers.