I have written about Document distribution websites earlier this week. In a fundamental way, they operate in the same way as audio upload websites. The internet is filled with all sorts of upload websites. You can upload documents, you can upload pictures, you can upload a wide range of file types.
My focus for this post are upload websites that focus on sound files. Typically, the reason why these upload websites exist is that people are looking for all sorts of audio files that they can listen to. Some people are looking for audio books, other people are looking for music, and other people are even looking for background music or experimental files. Regardless, there is a huge need for audio files out there, and just like in any market, when there is a need, there are always providers who will try to fill that need. This is why there are a lot of audio files out there, and many of them are specialized.
This is good news for you if you are trying to build SEO backlinks. As I have mentioned earlier, you should, as much as possible, not build links but earn them instead. However, if you use highly-targeted and highly-specific content, whether it is in the form of a document, picture, infographic, or sound file, you can get quality backlinks as long as these backlinks are not anchor text links. That where you get in trouble.
Don’t Focus on Anchor Text Links
A lot of critics of his type of link generation would point out the fact that this is really no different than web 2.0 profile link-building. They confuse this technique with the increasingly discredited backlink building technique of simply filling out a form, and getting a quick backlink after a few minutes. As you probably already know, after Google Penguin, these backlinks are pretty much worthless.
Generally, I would agree with this criticism, except for one key factor. The key factor here is that you are not building anchor text links. If you do that, you are setting yourself up for a potential penalty in the future. Instead, you are building direct links. This is a better strategy, because direct links for audio file websites that have a high page rank can help add diversity to your backlink profile. Also, if the audio file website backlink source has a high enough domain authority and page rank, you might get solid ranking benefits.
Of course, it all boils down to your selection of websites. You have to put in the time and effort to filter lists of potential audio upload files. Just because a websites takes audio uploads and has page rank doesn’t necessarily mean that you should create an account there and build a backlink from that site. You have to focus on niche-specificity, categorization, and of course, domain rank and page rank. The reason for this is that you are trying to conserve your effort. You shouldn’t just waste your time, efforts, and energy building backlinks all over the place. If you do that, you would soon realize that there are only so many hours in a day.
To make matters worse, whatever results you get from all this effort might not have been worth your time and effort. The smarter way is to just create a short list of maybe ten high-quality audio upload sites that have high enough page rank and domain authority, so that the backlinks that you generate from that website are worth your time and effort.
Audio Websites are Capable of so Much More
The problem with many SEOs is that they basically abuse these websites. They dump all sorts of garbage audio and just build backlink profiles. They are all about generating a direct link. Many of these SEOs either use software to do this, or they use low-cost labor from places like India or the Philippines. The problem with this approach is that you are leaving a lot of money on the table.
Audio upload files are capable of so much more. You have to think outside of the backlink box. You have to think of the typical form-filler school of SEO. Here are some best practices that you should adopt to get the most results out of audio file sharing websites:
Share Highly Specific Audio Files
When you create audio for sharing, make sure that it’s very specific to your niche. Make sure that people who are interested in your niche would want to download that audio file. This is extremely important, because you have to assume that these audio file websites might attract some members of your target audience. Use this opportunity to reach those people. Don’t just share junk; don’t share irrelevant crap; share only niche-specific materials.
Share Only Audio Files that Add Value to the Lives of your Downloaders
One of the most common ways to abuse audio upload files is to basically dictate audio in a dry, boring, and dead way. Also, you dictate stuff that is irrelevant. If you play the game this way, you are wasting tremendous opportunity.
Instead, you should invest a little bit of money in coming up with a highly-polished and professional audio file that really plays up your brand. It gets people excited about the content that you bring to the table, as well as the credibility and authority of your website.
The good news is that high-quality, professionally-produced audio files don’t have to cost an arm and a leg. There are websites like Fiverr where you can get quality audio or royalty free music as a base for your audio file, for only five dollars. There is no excuse for using low-quality audio when uploading files to audio upload sites for SEO purposes.
Use Your Audio File to Brand
I cannot emphasize the power of branding enough. A powerful online brand is like a battery. You charge that battery by using active marketing and brand awareness campaigns. However, there is a certain point in time where after you stop your marketing efforts and brand building efforts, the brand still continues to pull traffic from the internet. The brand still continues to open potential website partnership opportunities. The brand does this because it stores all your previous marketing efforts.
You can use the audio files that you upload to audio upload websites as part of your branding strategy. Don’t miss an opportunity to constantly enhance and build the value of your online brand. You might not always have the time and money to continuously market your brand; however, with a properly built brand, you can probably coast for quite some time and still generate sales, because you build such a solid online brand.