I don’t know how to break this to you. Hopefully you already know. If you are blogging to make money online, you know how hard it is. You know that you have your work cut out for you. In fact, it doesn’t take much to realize that there’s a lot of competition. I don’t care which niche you are in. I don’t care what specific industry you’re blogging about. There is just too much competition out there.
If you don’t believe me, wrap your mind around this figure: 2,000,000. That’s right!
There are two million pieces of content published every single day. We’re not talking about two million shares on Facebook or Twitter. We’re talking of two million unique and individual pieces of content published every single day. That’s how much content there is. That’s how much information overload there is on the internet.
It is no surprise that most blogs simply fail because they can’t compete. How can you compete when there’s just two million pieces of content floating around on the internet.
If you want to be successful in your blogging effort, if you wan actually make money online, you have to blog the right way and you have to make an impact. Otherwise, you’re just wasting your time. Sure, you may make some money every now and then, but you’re just settling for cents on the dollar.
If you want to turn your blogging efforts into a full time income and I’m talking about a real income, you might want to step up the quality of your blog post.
The Problem with Regular Blog Post
The problem with regular blog posts is precisely that: They are regular. In other words, you can see these types of posts everywhere on the internet.
Even if you have a hot controversial title, guess what, people can make hot controversial titles that grab people’s eyeballs all day long. That’s not going to do much in helping you stand out from your competition.
Even if you have really earth shattering content in the guts of your text, if your text is formatted the wrong way or presented the wrong way, chances are for every 100 people that read your blog post, only 1% would actually take action on it.
Make no mistake about it. If you want to make money online, people have to take action on your content. Your content has to make an impact
This is why I recommend to all bloggers, regardless of the niche you cover, to focus on case studies.
Case studies are very powerful forms of blog posts because they quickly communicate the value they contain. They are also formatted in such a way that it doesnít take a genius to figure out how to take action on the content.
It is no surprise that blogs that produce clear, easy to follow, and truly substantial blog posts generate more loyalty. The more loyal your users are, the higher the likelihood you will make money of your blog. It all ties in together and it all boils down to content quality.
When you produce high quality case studies you have to worry less about Google going through its mood swings. You have to worry less about search engines sending you less traffic. If your case studies are really worth their salt, people will eagerly link to you. You can quickly build a name for yourself online. It all boils down to the quality of your case studies.
Still, simply choosing to produce case studies already sets you at a higher level compared to your competitors.
If Iíve gotten you excited about publishing case study blog posts, keep the following elements in mind. I don’t want you to get excited that you just rush out there and come up a case study that leads nowhere. Just like with everything else in life there is a right way and wrong way to do things. This also applies to writing case study blog posts.
Here are the four key elements of a powerful case study blog post.
Element 1: Clear Outcome and Benefits
Above all else, a case study attracts attention because it is very clear as to what you will get if you follow the information contained in the case study. There is no guesswork. It’s not a case of somebody just bragging about how much traffic they have or how much money they make talking about something fuzzy and ambiguous. No.
A case study is a quality case study if it’s very clear as to results you will enjoy if you follow the information it contains. The outcome is clear.
This is encapsulated in the title of the case study. For example, a good case study is ‘How I earned $5,000 in one week using this simple backlink generation technique.’
Do you see what happened there?
The outcome is clear: The person made $5,000. The timing is clear: The person made that amount of money within one week. The method is clear: The person generated $5,000 in a week through using a certain backlink generation technique.
There is no guesswork with powerful case studies. Everything must be out in the open. Everything must be clear.
The moment you reader thinks that you are hiding the ball or you are blowing smoke up his ass, your case study falls flat on his face. You don’t want to waste people’s time. This is why the outcome must be clear and the benefits must be clear. You need to spell it out clearly in the title for your case study.
Element 2: Step-by-Step Breakdown
You may have discovered a powerful way of making money online. However, people will not going to believe you if they can’t follow what you are talking about. People will not find you credible if they have to guess at what you are doing. You have to break everything down.
This is why recommend that you use a step-by-step breakdown process. It has to be very logical. It has to have a sequence so that when somebody starts from point A and follows everything you write all the way to point Z, they must be able to clearly follow the relationship of the steps. Most importantly, they must be able to achieve the same outcome that you are talking about.
Each step must be very simple to understand. If you’re writing out a case study and you pack too much information in one particular step, it’s a good idea to break that step down into smaller simpler parts. The simpler each step is, the better you case study.
The key here is to leave the reader with the impression that your case study is very easy to digest. You have to make the reader believe that it is very easy to go through the steps. Nothing confuses and frustrates readers more that when you pack a lot of steps and sub-steps within one block of text.
Element 3: Graphical Statistics with Clear Before and After Information
As the old saying goes: ‘A picture is worth a thousand words.’ If you are going to outline a step-by-step case study, every step must have a related picture.
You can’t assume that the reader will quickly figure out what you’re doing. You have spell it out for them. Pretend you’re talking to a 10-year old kid. Walk them through the process. Show them screenshots. Show them a statistics.
If you’re going to make a claim, make sure there’s a screenshot of your statistics. If you are going to talk about a how to do a certain process, make sure you break down the process into different steps and there’s a picture for each step.
You don’t want to lose the reader. The clearer the information, the more they will love you.
You always have to remember: The reason why you are writing a case study is because you are trying to establish your credibility. You’re not very credible when your readers are confused. They’re not just going to take your word for it.
Also, when you post statistics, make sure that you are clear as to the statistical results before and after you implement your information.
The best way to use pictures with your case study is to use them to paint a picture. It really is as simple as this is what happened before, these are the screenshots of what I did, and this is what happened after.
Element 4: Actionable Steps Explained in Plain English
I know that if you are focused on a niche that you think you will be more credible or authoritative if you speak in jargon. You think that people would give you some credit if you mention some specialized terms in your blog post.
My position is, the more you use jargon, the more you give people an impression that you don’t know what you’re talking about. If you’re truly an expert, you can explain it in plain English.
Also, the step must be actionable. In other words, you’re not hiding anything. You’re not like using a special tool that you forgot to mention. People that read your advice can follow everything step by step and achieve the same results that you enjoyed.
If you want your blog to truly blow away the competition in whatever niche you’re focusing on, you need to use more case studies.
Case studies are very time intensive. In many cases, it take a lot of work. There’s a lot of moving parts in a case study.
Highly authoritative and credible websites that focus on case studies usually manage to post only 4 to 6 blog posts every single month. However, whatever they lose in terms of quantity, they more than make up for in terms of the traffic, credibility, and branding they get due to the quality of their materials.
High quality and powerful case study is worth writing, it’s worth investing time on, and it’s worth promoting. If you want your blog to gain a massive competitive advantage, you need to use the case study.