Posts Categorized: In the News

From Google algorithm updates to Twitter acquisitions and everything in between, we cover it!

Five Early Observations about the Panda 4.1 Update

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Unless you have been hiding under a rock, or worse, smoking rocks, you would know that Google Panda 4.1 is out. A lot of people either get excited about Panda, or they get really scared. If you think back a few years ago, Panda really caught a lot of people by surprise. Previously high-flying websites that produce horrendous content and didn’t really care about their readers got hammered, and hammered hard, by Google.

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How Should you Prepare for the Next Penguin Update?

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If you have been paying attention to the latest SEO gossip, you would be aware that it is rumoured that Google will be updating their Penguin update soon. This is a big deal. As you probably already know, a lot of websites got their rear-ends kicked into place by Google Penguin and a lot of the old grey hat tricks no longer work to boost your position in the SERPs. The whole idea behind Penguin is that your backlink signature should be natural looking. I know this is a tall order, because the name of the game, when it comes to SEO, is link building.

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Google Explains Why Penguin Cleanups Take so Long

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One of the biggest hassles with the Google Penguin update is the fact that if you got dinged by that update, it’s very hard to get out of that penalty hole. I’ve worked with and spoken to SEO clients that got penalized by Penguin right after Penguin came out and they can’t seem to get out of that penalty box. Even after they have gone through all sorts of efforts and all sorts of trouble to disavow their backlinks, they still cannot get out of the Penguin penalty box.

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Google Kills Authorship: SEO Community Loses its Collective Mind

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I do not want to lie and say that I saw it coming, but it would be nice to say that I did see it coming. However, I did get the impression that Google authorship was unsustainable. Think about it, Google was basically letting people that do not put any money in its pockets take money from Google’s own pockets.

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Google Rolls Out HTTPS Auto-Ranking Factor

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It’s no secret that Google uses a very fancy, confusing, and mostly secret combination of factors that helps the search engine rank websites. It has to. It has millions of websites it has to sift through, and it has to make sense of all these websites in a very quick and efficient manner. And, naturally, there are a lot of people trying to cheat Google and get to number one by spamming Google and pulling all sorts of tricks, and using all sorts of shortcuts.

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Buzzfeed $50 Million Funding Deal Proves Online Content is Not Dead

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In the world of technology stocks, there are so many places you can invest money in. In fact, if you think that the only place to invest, as far as the internet is concerned, are social network platforms, you are sadly mistaken. There are all sorts of software, there are all sorts of technologies happening in the background, from handling advertising, mining data, processing information and all points in between where venture capital companies, venture capital funds and individual angel and investors and speculators can park their money.

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What Twitter’s Buyout of Madbits Means for Your Online Brand

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Twitter has been on a roll recently. Twitter stock actually spiked when it was reported that their earnings improved. As you probably already know, Twitter is one of the hottest stocks on the stock market because a lot of people are excited about social media websites. If you don’t believe me, just look at the stock price of Facebook. Facebook launched on the stock market at a price of around $38 per share and negative press here and there saw that then drop to $20 after just 68 days… ¬†

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