Search engine optimization (SEO) is extremely necessary for companies that wish to be visible and within the reach of customers. It positions a website strategically, and potential users find it easily. It can help your site become more visible and profitable. SEO has dos and don’ts and it is important to understand the basic things, before venturing into SEO. This will help you to get the best out of SEO and avoid pitfalls that many people make during SEO. A site should be easy to navigate, have the content that a user is looking for, and offer quality services and content.