Posts By: Matt Hessler

Matt Hessler isn’t just a men’s fashion designer, rebuilder of vintage motorcycles and Director of Search at Trada and PPCPath. He’s also the author of the new ebook The Ultimate Guide to PPC Landing Pages! Matt says PPC gives him a holistic view of the customer lifecycle, reminding him that conversion marketing requires patience and persistence.

The Top 5 Mistakes Small and Medium Sized Businesses Make in Paid Search

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One of the most celebrated things about Google’s Adwords PPC advertising system has been that it should level the playing field between large and small advertisers. The barriers to entry in PPC advertising are much smaller than in traditional media advertising but just because you can do it as a small business doesn’t mean you can necessarily compete!

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