Posts By: Lewis Crutch

As the administrator of Marketing Bees, Lewis Crutch manages all of the free advice and tips available here on the Marketing Bees blog as well as spending time putting together in-depth marketing related courses covering a wide range of topics including email, content and social media marketing.

If you aren’t Building Authority, you are Wasting your Time

Posted | By | Under the Category SEO, Traffic Generation | With No Comments so Far

Considering the amount of mutations Google has gone through these past several years, you cannot ignore the power of authority. In fact, if you are managing your online properties in any way that ignores or avoids dealing with the concept of authority, you are basically deluding yourself. In other words, your time is running out. The Internet is going towards a brand-based system. The cornerstone of a brand-based internet is authority. You have to wrap your mind around this concept now more than ever.

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How to use your Competition’s Tweets Against them

Posted | By | Under the Category Content Marketing, Social Media Marketing | With One Comment

Did you know that you can use your competition’s Twitter tweets against them? Did you know that you can turn their tweets into money? Of course this is an indirect process, you have to do many other different things in the process. Still, by taking advantage of how human nature works, you can gain a competitive advantage against your competition. The hard reality is that as Google evolves and as the internet in general matures, the name of the game is all about authority.

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Reverse Engineer your Competition’s Backlink Profile

Posted | By | Under the Category SEO | With No Comments so Far

If you have been checking your Google rankings and you can’t seem to make any progress with your competition, maybe it’s time to start getting sneaky. Maybe it’s time to supplement your other link building initiatives with a clever and sneaky backlink campaign. Unlike your other backlink initiatives where you basically try to get new backlinks from new sources, reverse engineer your competition doesn’t involve a lot of guess work.

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The How, What and Why of Quality Content Marketing

Posted | By | Under the Category Content Marketing, SEO | With No Comments so Far

Quality content. Something we all know is important but try and find a clear and concise definition of what quality is and you might find yourself hitting brick wall after brick wall. But don’t fret. Here’s a full break down on what a certain leading ‘figure’ online thinks and deems is quality content.

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How to Use Broken Links to Build Backlinks

Posted | By | Under the Category SEO | With No Comments so Far

Did you know that you can reverse engineer your competition so you can beat them? That’s right. By being a lit sneaky and by being much more clever than they are, you can beat them in the SEO game. SEO is a dog-eat-dog world, make no mistake about it. If you think your competition is not using tricks or pulling out all the stops to beat you in the rankings then you have another thing coming.

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How to Build Social Authority on Twitter Without Bots

Posted | By | Under the Category Social Media Marketing | With No Comments so Far

Let’s face it, a significant share of Twitter’s total number of users are simply not real. This fact has a direct impact on Twitter as a stock buy. It also has a direct impact on people trying to use Twitter to build credibility with their target audience. Even though Twitter has its share of fake account problems, the truth remains that Twitter is a powerful platform for building influence with your target audience.

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Linkbuilding is a Dirty word – Don’t use it

Posted | By | Under the Category SEO | With 3 Comments

Now that Google has cracked down hard with Penguin, paid link networks, and guest posts, Google’s message is loud and clear, any ‘manipulation’ of backlinks and how sites link to each other will be penalized. This all sounds good on the surface but it truly is problematic. Why? It seems impossible for Google to truly avoid link gaming and link manipulation because it is dependent, if not addicted, to links as ‘trust signals.’

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Will Guest Blog Posts Survive Google’s Recent Onslaught?

Posted | By | Under the Category SEO | With 2 Comments

After putting the SEO community on notice about Google’s changing attitude regarding guest posts, Matt Cutts and the web spam team made a couple of dramatic and very public examples of two respected SEOs: @annsmarty and @docsheldon. Here are the quick summaries of their situations followed by what you can learn from this recent onslaught on guest blog posts.

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How to Reverse Engineer your Competition’s YouTube Videos

Posted | By | Under the Category Traffic Generation, Video Marketing | With No Comments so Far

Make no mistake about it, video is a very powerful marketing tool. If a picture is worth a thousand words, how many words do you think a video is worth? We’re talking millions of words. We’re talking persuasive words too. Video is a great way of truly influencing your audience. You can manipulate what they see. You can manipulate what they hear. You can control the emotional range that they would form to your content.

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How Do You Increase Site Authority with Google?

Posted | By | Under the Category SEO | With 2 Comments

Google has been talking a lot about authority. You don’t need to watch a ton of Matt Cutts’ videos regarding quality content to know that Google pays a lot of attention to end-user value. Google, in its many public announcements and its many web master guides, keep hammering home the same point: quality, quality, quality. Okay, we get it. Google cares about quality. Google cares about the end-user. Fine. The problem is this it can all be subjective. What is quality to you might be an absolute load of crap to me.

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