Posts By: Lewis Crutch

As the administrator of Marketing Bees, Lewis Crutch manages all of the free advice and tips available here on the Marketing Bees blog as well as spending time putting together in-depth marketing related courses covering a wide range of topics including email, content and social media marketing.

Link Wheels are SO 2013

Posted | By | Under the Category SEO | With No Comments so Far

There are two ways to generate backlinks. You already know this but for clarity’s sake, let me spell it out. You either build them or you earn them. That’s it. There are only two ways. Actually, if there is any one lesson you should learn from Google Panda, Google Penguin, and Google Hummingbird, it is this: It’s a good idea to earn or draw links. That’s it. That’s all the lessons you need.

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3 things you NEED to know about Google’s Recent Guest Post Smackdown

Posted | By | Under the Category SEO | With No Comments so Far

Just like with the everything else that Google does, there are usually two kinds of reactions. Both of them are valid. Both of them make a lot of sense. However, when you are looking at any type of SEO news, you have to look at reactions to get a clear picture of what truly is going on. When Google makes a move it has a dramatic short term impact. It also has a wider implication for the rest of the online publishing and online market industry. Keep this in mind. The two reactions, of course, are short-term and long-term reactions.

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Use Topsy to Find Social Media Promoters

Posted | By | Under the Category Social Media Marketing | With No Comments so Far

Topsy is a social media gold mine. It really is. It lists hot trending materials on Twitter. It is a certified partner of Twitter and acts as a central database of past tweets made on Twitter. It accesses a search engine for tweet topics. The downside to using Twitter search is the short life of search items, especially if you are searching for a very popular term, chances are you would only get a fraction of the total materials sent regarding that topic.

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Why do Most List Articles SUCK?

Posted | By | Under the Category Content Marketing | With One Comment

If you use Twitter or Facebook, chances are, you have seen list articles at least once in your online life. Seriously, they are very hard to miss. You’ve probably seen dozens of them in the past year. In fact, they’re hard to avoid. From Top 10 Foods that make your belly fat to the Top 3 Dirty secrets Facebook doesn’t want you to know to the Top 8 Reasons why women find funny guys sexy, so on and so forth. It all follows a basic formula: There’s a number, there’s a particular need or an emotion and then you just plug in an introduction and a numbered list and a short conclusion.

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If in Doubt, Interview, Interview, Interview

Posted | By | Under the Category Content Marketing | With No Comments so Far

Did you know that you can crowdsource authority content? I’ve written some suggestions on how to do this in some my previous posts. The key takeaways is that you should never underestimate the power of the crowd. Your audience is actually very, very smart. They know more than you. The problem is that this information is dispersed across a wide range of people. If you collect all this wisdom and all these intelligences and all these data, you can blow away your competition.

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What can Ravel’s Bolero Teach you about Email Marketing?

Posted | By | Under the Category Email Marketing | With No Comments so Far

The classical composition Bolero by Ravel has been viewed by many classical music fans as one of the most seductive pieces of music ever written. If you haven’t listened to this piece before, it starts off very, very softly. There is a steady beat and it keeps going until it gets louder and louder and louder. At the end, it reaches a point where it becomes almost irresistible and you just really get caught up with the music.

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How to Get Authority Page Ideas from Competitor’s Backlinks

Posted | By | Under the Category SEO | With No Comments so Far

The great thing about the internet is that your competitions underwear is showing. Seriously, they think they might be hiding their website from you, they think they might be hiding their processes and practices from you. They better guess again. Thanks to a wide variety of tools and just the way the internet is put together it’s very easy to see what your competition is up to.

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Tired of Making Chump Change with your Landing Pages? Try Mirroring

Posted | By | Under the Category Conversion Rate Optimization | With No Comments so Far

One of the cornerstones of modern sales techniques is the concept of mirroring. Expert salesmen figured out that when they mirror their prospects’ mannerisms, words and facial expressions, they can increase their sales volume. This should not be a surprise. One key element of human nature is that we tend to trust people who are like us.

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