Today I managed to get Steve King from Easy Auction Income to agree to be interviewed about his 15 years of experience in the internet marketing world. Here’s the interview for you to take a quick read of and Steve has said he’d be happy to answer any questions in the comment section at the bottom of the article.
1. So Steve, could you tell us a little about yourself: How you got started and what you do now?
I have been involved with online marketing since February 2005 where I took my first internet steps selling stuff on eBay. Over the following years I learned a great deal about online techniques, from website build and development, to traffic generation, SEO techniques, successful monetization of web pages and the creating of various memberships sites, using a variety of platforms, which all sit on the back end of comprehensive sales funnels.
My strengths lie in creating video coaching products and understanding how to build an effective sales process. I currently own UK based Kingram Media Ltd which caters to the video and mobile website markets. I was also responsible for the creation of The Richard Lawless Golf School who are specialists at delivering online golf instruction.
I have over fifteen years of experience working in sales and marketing environments. I have created several money making membership sites so I’m fairly comfortable saying I know what works for me. I try to keep up to date with the latest technologies and over the last couple of years I have developed a catalogue of iPhone apps which are for recreational golfers.
For me online marketing has become more than just the hobby it was back in 2005. Back then I was just trying to make a little extra money for my family, these days I am creating lots of revenue streams that don’t need massive amounts of maintenance and which grow each month and help me move closer to my end goal of an early retirement.
2. So you’ve been working online now since 2005, have you made any mistakes?
Yes – Absolutely! Probably tons of them.
I think the key thing about making a mistake is that you’ve found a way that didn’t work for you. The real trick is to not keep repeating the same mistake over and over.
3. What do you wish you’d known sooner as an internet marketer?
Hmmm…that’s a tough one. There’s not a particular skill set I wish I had learned sooner, especially as techniques are changing all the time. But I would say I wish I had switched to a more business focussed mind-set much sooner than I did. Like most people I got attracted to a few too many shiny objects which cost me a fair bit of money, which I know I can always replace, but more importantly it cost me a lot of time – which I’ll never get back.
4. So let’s talk SEO, with all the recent Google algorithm changes, do you think relying upon SEO to generate traffic is now a bad move?
I think as an average skilled marketer, if you rely solely on SEO then you’re probably going to fall foul of one change or another… as many have. But I think if you’re an SEO specialist and that’s all you do, then I would say that the changes would be good for you and your business, as a lot of your competition will fall by the wayside.
I don’t think SEO is any harder to do now than it has been previously; you still have to study what’s working, apply it to your business and then continually test and track your results. From my own perspective, over the years I have ranked #1 in google for several competitive keywords, but these days I would say I only really take it seriously when I am doing a short-term affiliate promotion, maybe one that lasts a week to ten days… other than those times I really don’t bother with it anymore.
5. What sources of traffic do you personally use to generate leads to your websites?
I get most of my traffic from affiliates promoting my products and from my existing members visiting my sites.
6. Internet marketing, especially in the Make Money Online niche, can have a bad reputation for being full of hyped products and false claims… What are your thoughts on this?
I totally agree – it is full of hype. I’ve always stayed away from hype of any kind on my own sales pages. Of course you do need to ‘sell the sizzle and not the steak’ on whatever your product or service is, otherwise sales conversions won’t be great. But I never make a claim that I can’t prove. I have a conscience and I would always want to be treated fairly myself, so I treat others how I want to be treated. I refund without question and I give great support, which helps reduce refunds anyway.
There is another side of this coin though; And that’s the customer doing the necessary due diligence on whatever it is they are spending their money on. People can easily get drawn into a well-crafted sales page… but no-one is actually forcing them to part with money. It’s like a bad TV show you’re watching, you can always turn it off.
7. Finally, do you have any final advice for anyone looking to pursue a career as an internet marketer?
Yes, I have a few things I would say to a newcomer to IM:
“Don’t give up your day job too soon. Work at your IM business part time to begin with so that you have still got steady money coming in; but when you do work at it….don’t play at it, work at it and work hard”.
“Become an expert in one topic and set out to know more than everyone else”.
“Be generous to others, but don’t give it all away for free, people actually like to be sold to”
The BIG one would be to learn all you can about “Traffic and Conversions” master those two and you’ll be set. (That’s paid traffic and copywriting)
Good luck in whatever you choose to do!
You can find out more about Steve at Easy Auction Income where he teaches people how to make money selling reproduction photo prints on eBay. Look him up, he may even give you a free membership.